• Focusrite unveils new brand : Optimal Audio

    Focusrite plc today unveiled a new commercial audio brand, Optimal Audio.

    Promising a fresh outlook, Focusrite Group CEO, Tim Carroll explained that Optimal Audio, which becomes the Group’s seventh brand, has reportedly been in development for three years, involving R&D across product and software, in a bid to simplify the unnecessarily complex world of commercial audio, says the company:

    “Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers.

    “Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”


    Dom Harter, now Managing Director for both Martin Audio and Optimal Audio, then gave an overview of the product eco-system and the focus of the brand:
    “Optimal Audio offers a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues. At the forefront of the eco-system are four and eight-zone, powered and non-powered Zone controllers that have DSP at their heart. There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay - features that are normally associated only with premium-priced offerings.”

    Compatible with any device, Optimal Audio’s WebApp makes system set-up straightforward, allowing installers access to configure EQs, devise presets and structure time-of-day routines. Once completed, venue staff can then be presented with a simple user interface which allows them to operate the system. Zone controllers can also be supplemented by wall-mounted controllers called ZonePad, available in one-zone or four-zone formats.

    The next product category presented was amplifiers. Optimal Audio offers three SmartAmps with DSP, multichannel direct drive constant voltage, optimised presets and with half-rack and full-rack options available. SmartAmps provide a cost competitive fit for the commercial market to accompany the portfolio and maximise the performance of its loudspeakers.

    Finally, Optimal Audio revealed its collection of loudspeakers. These comprise a range of five ceiling speakers named Up, a series of four on-wall wooden speakers called Cuboid, and two compact subwoofers , simply known as Sub. Sound quality is reportedly a hallmark of the loudspeaker category despite cost-competitiveness, with Harter promising a “rich and detailed sound that will surpass expectations in this price category.”

    Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”








  • Ad

  • Recent articles

    Intelligibility and its measurement

    1. What is intelligibility?

    The state or quality of being understood. It can apply to an idea or a writing, but in our context it relates to the spoken word and, less commonly, to music.... Read more

    Choosing loudspeaker cable

    The importance of cables for the connection between the amplifier and the speaker is often controversial. Hi-fi aficionados spend fortunes on cables that promise spectacular results, and our short auditory memory and subjectivity lead many to confirm these improvements in their systems.... Read more

    Constant voltage systems (70V, 100V lines)

    Constant voltage, high impedance or line transformer systems are often a somewhat confusing concept for professionals used to rock and roll. They are actually very simple to design, among other things because they are intended to be installed by electricians and the like, with little experience in sound systems. In this article we will try to clarify the simple concepts needed to understand this type of system.... Read more
  • PAcalculate app